Has your to-do list turned into a sentient being that mocks you from the corner of your desk? You start the day with the best of intentions, but somehow, between answering emails, scrolling “just for a second,” and trying to remember what you actually meant to be doing… boom. It’s 5 PM, and you’re wondering where the day went.
Enter: time blocking. A simple, sanity-saving technique that helps you take back control of your schedule, work smarter (not just harder), and actually get things done—without feeling like you’ve been bulldozed by your own business.
The best part? You don’t have to be a hyper-organized, schedule-loving person for this to work. The benefits of time blocking are crazy cool. It isn’t about filling every minute of your day. It’s about making sure the right things get done, with enough breathing room to avoid burnout.
In this post, we’re diving into:
- ✅ How time blocking works (and why it’s not as rigid as it sounds)
- ✅ The difference between blocking, batching, and theming your time
- ✅ Why most people fail at time blocking (and how to make it stick)
- ✅ How aligning your time with what you truly value changes everything
Ready to finally get a handle on your time and make your brand more relatable in the process? Let’s do this.
What is Time Blocking (and Why Should You Care)?
At its core, time blocking is a fancy way of saying “schedule your tasks like appointments.” Instead of working off a never-ending to-do list and hoping for the best, you assign each task to a specific time slot in your day.
Think of it like meal prepping for your brain—when you plan ahead, you waste less time figuring out what to do next (or doomscrolling while you “decide”).
For example:
- 🕘 9:00 AM – 10:30 AM: Write next week’s newsletter
- 🕥 10:30 AM – 11:00 AM: Email responses
- 🕛 11:00 AM – 12:30 PM: Client work
This method keeps your day from turning into a free-for-all where every little thing derails you. Instead, you move through your tasks with intention.
Blocking, Batching, and Theming—Which One Works for You?
Time blocking has cousins. Let’s meet them.
Blocking
You schedule specific tasks at specific times, like we just covered. Think of it as “appointments with yourself.” Can you already see the benefits of time blocking?
Batching
You group similar tasks together to reduce context switching (aka, that mental whiplash you get from bouncing between unrelated tasks). For example, instead of writing one Instagram post a day, you batch-create a week’s worth in one sitting.
Theming
Each day gets a focus. Monday = marketing, Tuesday = client work, Wednesday = content creation. This is great if your brain thrives on rhythm and predictability.
Mix and match these methods to create a schedule that works for you!
Why Does This Matter for Your Productivity (and Sanity)?
When your time is scattered, it’s hard to be intentional about anything—your work, your priorities, even your ability to take a real lunch break (without answering emails between bites).
- ✅ You never feel like you have “enough time” to get the important stuff done.
- ✅ You rush through tasks just to check them off, but never feel fully caught up.
- ✅ Your schedule feels chaotic, and you’re constantly reacting instead of planning.
But when you start time blocking, something shifts: You stop playing defense with your time and start making proactive choices. Instead of scrambling to keep up, you create space for deep, focused work—and, just as importantly, for the things that make running a business actually enjoyable.
Time blocking isn’t just about productivity; it’s about protecting your time so you can do what truly matters.
Steal This Time-Blocking Hack to Actually Make It Work
I know what you’re thinking: “This sounds great, but I’ve tried planning my day before, and it never sticks.”
Here’s the trick: Plan in “Real-Person Time,” Not “Superhuman Time.”
If you think a blog post will take 30 minutes, give yourself an hour. If you always need a post-lunch break, schedule it in. Be honest about how long things actually take. This keeps you from feeling like you’re constantly falling behind.
Ready to Take Back Your Time (and Your Brand Voice)?
Time blocking isn’t about cramming more into your day—it’s about working with intention so you have time for what matters… like telling your brand story in a way that truly connects with your audience.
Because here’s the thing: your time should align with what you truly value. If you’re constantly prioritizing tasks that don’t move the needle on what matters most, no amount of color-coded scheduling will fix that.
That’s where Values-Based Time Management Toolkit comes in. It helps you structure your schedule around what actually fuels your business (and your life), instead of just reacting to whatever feels urgent. Pair it with Brand Values Breakthrough, and suddenly, your time and messaging work together—instead of against you. The benefits of time blocking grow exponentially!
So, here’s your challenge: Block off one hour this week just for you. Whether it’s working on your brand story, mapping out content, or rethinking how you spend your time, give yourself space to reflect.
Your future self will thank you. 💛
