AI is evolving fast. And if you’ve been online lately, you’ve probably felt that weird mix of curiosity and dread. Like… “Should I be using this?” and “Why does this sound like an alien blob trying to rebrand for a human audience—with questionable success?” (John...

Ever feel like you’re throwing words into the void, hoping the right people will find you? You’re not alone. Too many entrepreneurs create marketing content without truly knowing who they’re talking to—and that’s where customer personas come in. A well-crafted...

Ever feel like you're throwing marketing messages into the void, hoping someone—anyone—will bite? It’s frustrating, right? Like trying to have a heart-to-heart with a room full of strangers who may or may not be listening. That’s where a solid customer profile comes...

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