Finding your brand voice isn’t about forcing yourself to sound like someone you’re not.
It’s about uncovering what’s already there — the quirks, the warmth, the stories, the tiny glimmers that make you unmistakably you.
These 25 writing prompts to find your brand voice are designed to help you dig under the surface (and maybe laugh a little along the way).
There’s no right way to do this.
You might doodle. You might make weird lists. Or discover a piece of your voice in a completely unexpected place.
All of it counts. All of it belongs.
Ready? Grab a notebook, a sticky note, or the back of a grocery receipt — and let’s find your brand voice.
1. If your brand lived in a treehouse, what would it look like?
Fairy lights? Secret doors? Pirate flags?
2. What’s the “emotional weather forecast” of your brand?
Sunny? Cozy drizzle? Wild storm?
3. If your brand walked into a room, what would people notice first?
The laugh? The snacks? The sparkle?
4. What’s one “unprofessional” thing you secretly love — and could celebrate in your brand?
Dad jokes? Dancing at your desk? Tacos at meetings?
5. If your brand had a signature beverage, what would it be?
Neon slushie? Herbal tea? Triple-shot espresso?
6. What’s the strange hill your brand would die on?
Oxford commas? Pajamas as workwear? Handmade everything?
7. If your brand were a sound, what would it be?
Campfire crackle? Guitar solo? High-five clap?
8. What feeling do you want your best client to have after reading your words?
Relief? Excitement? Cozy “finally someone gets it” vibes?
9. What “weird little thing” would a superfan say about you?
Her emails feel like secret pep talks.
10. If your brand wrote a passive-aggressive sticky note, what would it say?
“Friendly reminder: your magic isn’t going to share itself.”
11. If your brand threw a party, what would the vibe be?
Chill backyard BBQ? Fancy cocktail night? Wild art supplies everywhere?
12. If your brand were a pair of shoes, what would they be?
Worn-in boots? Sparkly sneakers? No shoes at all?
Pause here for a second…
Feeling a spark yet?
You don’t have to answer every prompt.
You don’t have to figure everything out right now.
Let your favorite questions pull you toward the heart of your brand voice.
All of it is progress.
All of it is progress.
When you’re ready, keep going — there’s more magic ahead.
Okay, let’s continue…
13. If your brand could have one weird talent, what would it be?
Juggling deadlines? Always finding the best snacks?
14. What’s a phrase you overuse — and secretly love?
Maybe it’s “I’m here for this.” Or “Stay weird.” Maybe it’s “No biggie, just changing the world.”
15. What’s a hill you’d happily plant your flag on, no matter how small?
Kindness matters. Deadlines should come with snacks.
16. If your brand had a secret lair, what would be inside?
Books? Cozy chairs? Whiteboards full of dreams?
17. What would your brand’s imaginary pet mascot be?
Sassy llama? Sleepy cat? Overenthusiastic puppy?
18. What makes your brand a little rebellious?
Saying no to industry norms? Breaking rules kindly?
19. If your brand had a catchphrase, what would it be?
“Done is beautiful.” “Kindness first, coffee second.”
20. If your brand could send a care package, what would be inside?
Chocolate? Playlists? Blank notebooks? Encouragement cards?
21. What would your brand’s unofficial motto be (the one you’d scribble on a napkin)?
“Just try it and see what happens.” “Real beats perfect every time.”
22. How would your brand dress for a first meeting?
Comfy sweater and bold earrings? Crisp blazer with rainbow socks?
23. What’s a “weird flex” your brand would proudly own?
Knows exactly how much sparkle is too much sparkle.
24. What advice would your brand give on a bad day?
“You’re doing better than you think.” “Take a breath. Drink some tea.”
25. If your brand were a dance move, what would it be?
Slow and steady sway? Full-throttle enthusiastic shimmy?
The truth is, you don’t have to create your brand voice from scratch — you just have to listen for it.
- It’s tucked into the way you tell stories.
- It’s hiding in the advice you give your best friend.
- It’s wrapped up in the weird little sayings you can’t help but repeat.
Your brand voice is already in there — beautiful, messy, brilliant.
These writing prompts to find your brand voice are just a flashlight to shine a light on the real you.
Take what sparks something. Leave what doesn’t. You’re building a brand that sounds like you — and that’s where the magic really begins.
If any of these prompts sparked something for you, I’d love to hear about it.
P.S. Finding your voice is just the beginning.
If you want more cozy prompts, playful strategies, and permission to write like you, stick around — there’s more where this came from.
