The rooted customer profile
Clarity isn’t a vibe. It’s a strategy.
And it starts by truly understanding the person on the other side.
But if you’re not sure who you’re really speaking to, your strategy has shaky ground. Even strong copy will miss the mark if it’s not rooted in real insight.
Maybe you've tried those standard “ideal client avatar” worksheets...
And ended up with a bland persona who shops at Target, drinks oat milk lattes, and says absolutely nothing about how your audience feels.
You need more than demographics.
- You need depth
- Language
- Emotion
- You need a profile you’ll actually use
If you don’t understand at the root level what weighs on them, what they’re hoping for, and how they say it out loud, your writing won’t land the way it could.
This Can Look Like a Mess…
Spinning your wheels with every new piece of content
Wondering why your words don’t spark the response you hoped for
Attracting clients who aren’t quite right (and draining your energy)
But When You Know Your People?
Every email, sales page, and caption becomes easier.
Your words start landing with that “OMG, this is for me” energy.
Every email, sales page, and caption becomes easier.
Hi, I’m Amy —
Writer, dictionary-reader, and deep believer in the power of clear, human words.
I created The Rooted Customer Profile for heart-centered entrepreneurs who are ready to connect with their audience on a deeper level—but don’t quite know how to start.
We’re often told to “niche down”…
But I believe the real magic starts when we listen up.
This mini-course isn’t just about defining your audience.
It’s about understanding them—emotionally, experientially, and in their own words—so your message feels more like a conversation than a pitch.
Because when you have emotional clarity, everything else flows:
Your offers, your emails, your captions, your confidence.
Imagine Walking Away With
A clear, emotionally attuned profile of your ideal customer—so you’re never writing into the void again
A go-to messaging guide that makes writing easier, faster, and more aligned
The language your audience actually uses, so your copy sounds natural (not forced or formulaic)
A refreshed sense of confidence in your voice and message
A tool you’ll return to again and again—whenever you feel stuck, scattered, or unsure
So you can stop second-guessing your message—and start speaking to your people with clarity, confidence, and heart.
This isn't just another worksheet.
There’s no:
- Fill-in-the-blank avatar worksheet that gathers dust in your Google Drive
- Prescriptive template that tells you exactly what to say
- “Define your niche” exercise with no emotional nuance
This mini-course is for honest insight, practical clarity, and deep audience connection—designed to grow with you.
“But I’ve tried this before… ”
Maybe you’ve already filled out customer avatars… and nothing changed.
You’re not alone.
The truth is, most of those exercises ask you to guess.
This one teaches you how to listen.
The Rooted Customer Profile guides you to real-world insight—so your words reflect who your people truly are, not just who you think they might be.
Introducing: The Rooted Customer Profile
Here's What You'll Get
🌱 Step-by-step video walkthroughs to guide you through every part
🌱 Quick Jot + Deep Dive worksheets for both fast wins and deeper clarity
🌱 Real-life examples & messaging prompts to spark your voice
🌱 Lifetime access + a beautifully designed workbook you’ll return to again and again
Limited time launch offer. Grab it while it’s still free!
Why It's Worth Every Penny:
The Rooted Customer Profile isn’t just a workbook—it’s a strategic foundation you’ll use again and again that:
- Saves hours every week on content creation because you’re no longer writing into the void
- Helps avoid costly launch misfires or mismatched offers
- Prevents wasted money hiring a copywriter or strategist to guess your customer insights for you
- Sets a foundational compass that you can use for every future product, email, page, and social post
- Replaces the need for multiple disconnected tools or freebie PDFs with a single, guided system
Launch Price: FREE!
The Wordsmith Guarantee
I don’t believe in passive products that leave you hanging.
If you’ve worked through The Rooted Customer Profile and your messaging still isn’t landing the way you hoped, I’ve got you.
Just email me what you’re working on, and I’ll personally offer feedback, ideas, or clarity to help you move forward.
Because when you invest in this tool, I’m investing in you, too.
From Guessing to Grounded
Before
“I think I know my audience… but my message still feels fuzzy.”
“I keep rewriting because I’m not sure it’s landing.”
“I know I care—but I’m not sure how to show that in my copy.”
After
“I finally feel like I’m writing to someone—not just into the void.”
“I can open a blank doc and know exactly where to start.”
“My words sound like me and they’re connecting with the right people.”
What This Unlocks
When you complete The Rooted Customer Profile, you’re not just checking off a box—you’re shifting how you show up.
You’ll feel…
Clarity
“I finally know exactly who I’m talking to and what they need.”
Relief
“I don’t have to spin my wheels or guess anymore.”
Confidence
“Now I can write with purpose and direction.”
Connection
“My audience feels seen, heard, and understood.”
Empowerment
“I have a real tool I can return to every time I create content.”
When you complete The Rooted Customer Profile, you’ll have more than a document. You’ll have a lens—a way of seeing your audience that makes every piece of content easier, more powerful, and more connected.
Because when your words are shaped by care, not just strategy? That’s when your message becomes something people can trust, act on, and remember.
Let’s meet your people—at the roots.
Limited time launch offer. Grab it while it’s still free!